The South's Premier Dealer
Family owned and operated in Sanford, North Carolina since 1967, Chatlee Boat & Marine is the South's premier boat dealer. Our success and reputation were built on our customers' satisfaction. As our mission states, we treat every customer as we would expect to be treated, acting with dignity, trust and integrity.
The Chatlee Advantage
- Six indoor showrooms totaling over 71,000 square feet - one of the largest inventories in the Southeast
- 10-acre test lake adjacent to our facilities - find a boat you like, test it out immediately
- Over 250 boats in stock
- Fully-stocked parts department
- Seven professional, trained sales advisors to assist with a selection
- Seven factory-trained service technicians on site, sent to schools every fall to update their mechanical skills
- Three financial specialists to facilitate the buying process
- A boat for every budget
2003 Dealer of the Year
In 2003, we were named Boat & Motor Dealer magazine's Dealer of the Year. This award, given annually by Boat & Motor Dealer, a monthly business magazine distributed to about 34,000 marine industry professionals, recognizes marine dealer excellence in best business practices, customer service, profitability, training, community involvement and dedication to the industry.
As the leading boat dealership in North Carolina in terms of volume, our highly-trained staff of over 45 employees helped us to garner this accolade by placing a significant emphasis on customer service. Our success does not just revolve around profit margins, but rather smart management practices, community involvement and, most importantly, maintaining customer satisfaction. Our greatest honor is ensuring that every aspect of the boat buying experience is hassle-free. This commitment to our customers keeps boaters coming back to us again and again.
Chatlee Boat and Marine was recently awarded a Top 100 Dealer in America award as voted on by Boating Industry Magazine. Boating Industry magazine's inaugural Top 100 Dealers, a ranking of those marine dealers that are unsurpassed in overall business operations, customer service, marketing and professionalism. "While most industry awards are given to those dealers that sell the most boats, our Top 100 program is much more qualitatively focused," said Matt Gruhn, Editor-in-Chief of Boating Industry, "thereby leveling the playing field for all dealers and directing consumers to those dealers that can best deliver on the dream that boat ownership promises." Robbie Yow of Chatlee Marine stated "This is a total team effort, from the sales department to the rigging shop, our employees are in tune to our customers needs and we all strive for customer satisfaction."